Gap Inc. recruits micro-influencers for new affiliate program

On the heels of its “Better in Denim” campaign, the apparel retailer is turning to community connections to burnish its cultural influence.

Jordan’s first US World of Flight store is in Philadelphia

The location, the concept’s sixth worldwide, will open near Rittenhouse Square.

Inside Victoria’s Secret’s new DC store

An event at the Georgetown location, which features a brighter ambiance than previous designs, focused on a U.S.-grown cotton program.

Will shoppers still follow where athleisure leads?

Brands that started off selling leggings are now offering cardigans, jeans and luxury bags as the category extends past its roots.

Staples launches first ‘Easy Deal Days’ ahead of the holidays

The office supplies retailer is the latest to kick off an October sales event to entice consumers to shop earlier in the season.

The unlikely retailers winning Halloween

Consumers are expecting higher prices this year, but that’s not deterring them from spending on the holiday.

Naturium launches first pop-up event

The roadshow across Los Angeles highlighted the skin care brand’s new campaign, “Every One, Every Where, Every Day.”

Corporate Anxiety Is Fueling a Multimillion-Dollar Industry of Gen Z Translators