Today’s most popular (non-Amazon) deals
And a perplexing beanie
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The Recommendation

October 8, 2025

Your favorite deals from Fall Prime Day — and beyond

A triptych of a terracotta pot, a laptop, a lighted mirror with a blue background
NYT Wirecutter

Well, dear readers, we’re nearing the end of another fabricated Amazon shopping holiday — which of course brought with it an onslaught of so-called discounts from nearly every other major online retailer. Over the past two days, our experts have vetted nearly 83,000 deals from across the internet, and a meager 1% of them met our standards for being actually worthwhile markdowns. And some of your absolute favorites? They weren’t from Amazon at all:

  • A bra that borders on the miraculous: Writer Rose Maura Lorre thought she was “too chesty to wear a bralette.” This smooth, stretchy, wireless (!) bra proved her wrong.
  • The best baking sheets: These sturdy baking sheets last for years — and reliably bake cookies to an even golden brown.
  • A curvy, eye-catching sofa: Several of our testers admired the buttery-soft yet sturdy fabric of this customizable sofa that requires little to no assembly.
  • Our favorite vibrator: Reliable, quiet, and a classic for a reason. No toy matches the power and intensity of the widely beloved Magic Wand.
  • Luxe sateen sheets: Some testers couldn’t tell the difference between these silky, soft sheets and a $1,000-plus luxury Italian set.

All of this week’s most popular — and still live! — deals→

We independently review everything we recommend. When you buy through our links, we may earn a commission. Learn more ›

One last (popular) thing: Why do you all love this headlamp beanie so, so much?

Etsfmoa Unisex Beanie with Light
Etsfmoa

We agree this beanie with a built-in headlamp is great — there’s a reason it’s one of our all-time favorite gifts. But what is it about this hat that seems to have a vice-like grip on readers? Perhaps its popularity lies in its utility: The soft, warm hat with its rechargeable, bright light is great for late-night dog walks or getting the mail. Or maybe because it’s just the perfect amount of silly to be a can’t-go-wrong gift? Much to consider. Please explain.

The beloved beanie — and more great on-sale gifts→

Things are moving fast, so apologies if a deal we mentioned expired before you got to your inbox. For the latest and greatest Fall Prime Day deals, head here.

You can reach the Wirecutter Newsletters team at newsletters@wirecutter.com. We can’t always respond, but we do love to hear from you.

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