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Marketers have conceded that the news cycle is moving quickly, changing their standards for what makes an emotionally charged moment, and what could sway the suitability of an ad spend. In response, three buyers we spoke to say the precarious time has led them to the channels the industry has long held in the crosshairs of brand suitability: news, for fear of missing out on inventory.
And it’s no surprise that Amazon stands out in this year’s Advertising Week New York line-up as the Big Tech name with the most visibility: a dozen scheduled appearances across panels, fireside chats, and sessions — that’s as many as Google and Meta, combined.
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