In-housing or outsourcing? PepsiCo, VaynerMedia turn to ‘co-sourcing’

PepsiCo has tripled content production and seen sales growth for brands like Mug since integrating the agency closer to its internal teams.

E.l.f., MAC on driving growth through inclusivity — and tips for others

Getting inclusivity right does not require initiatives like a DEI team, but rather full organizational buy-in, marketers said during an Advertising Week panel.

Revenue growth tactics for when marketing budgets are stagnant

Inside Domino’s first refresh in a decade — including its ‘cravemark’

With younger consumers in mind, the pizza chain has a new look and sound, including an audio-visual expression voiced by singer Shaboozey.

How brand expectations for creator AORs are evolving as investment grows

Executives from Unilever, Gap and Marriott are increasingly focusing on agency partners who can deliver on performance and high-level strategy.

How Molson Coors, PepsiCo operationalize rapid, relevant culture plays

Brands must be aligned with agency partners and remove barriers to execution, executives explained at Advertising Week.

Huge expands AI creative capabilities with Both&Yes acquisition

Agencies are preparing for a world in which generative AI-powered experiences are expected to play a dominant role.