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Brand building in the Kirana Republic
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ETBrandEquity
Daily Morning Newsletter
Thu, Oct 16, 2025
Top Stories
Brandbuilding in the Kirana Republic
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To conquer global markets, Indian brands must first cultivate a strong foundation in their local identity.
The CMO who schedules 'Nothing' on Purpose
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Ashwin Moorthy never planned to be a marketer. He wanted bylines, not brand campaigns.
Brands, sellers gear up for a strong finish to ecomm festive sale
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This festive season, discounting has gone upwards of 5-6% compared to last year.
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The CX Index. India’s Benchmark. 400 companies. 10 industries. 4 CX pillars. One report that changes everything
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