This Diwali, as we celebrate new beginnings, we’re excited to announce that the ET Brand Disruption Awards 2025 are officially live!

What’s New in 2025?  We’re proud to introduce a powerful new master category -

TRAILBLAZING INTERNAL TEAMS & PROCESSES OF YOUR ORGANISATIONS

This category honours the internal champions driving innovation from within - from customer support and technology to creative design, HR, and marketing.

A Quick Glance:

• Most Disruptive Customer Support Team  - Recognising exceptional service and innovative processes that build lasting customer loyalty across all touchpoints.
• Most Disruptive Technology & Digital Transformation Team - Honouring IT & digital teams driving automation, efficiency, and future-ready solutions that transform workflows and decisions. 
• Most Disruptive PR & Communication Team -  Celebrating PR initiatives that amplify brand messaging and create meaningful, disruptive audience engagement. 
• Most Disruptive Creative & Design Team - Rewarding creativity that translates bold ideas into compelling visuals and innovative storytelling.
• Most Disruptive Human Resource Team - Highlighting HR teams that foster engagement and culture with innovative employee welfare and empowerment initiatives
• Most Disruptive Marketing Team -  Recognising marketing teams behind bold campaigns that challenge norms and drive transformative brand impact 

Click here to view full list of other categories

This Diwali, light up your organisation’s bold breakthroughs and showcase your internal champions on the grandest stage where disruption meets impact.

If your team has been driving innovation and breaking new ground within your organisation, this is your moment to shine.

Wishing you a prosperous and illuminating Diwali!

Best regards,
ET Brand Disruption Awards Team 2025