Digiday Daily

October 22, 2025

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Brands and media agencies rely on Google’s Ad Exchange (AdX) unit to buy programmatic ads from a wide range of publishers. But they’ve never had much luck negotiating the rates on that ad inventory. That all began to change in January after the exchange started offering agencies post-auction discount deals.

TOP STORY

The Programmatic Marketer

Google’s AdX unit has begun striking deals with media agencies

The exchange has been offering media agencies post-auction discount deals since the spring — some agencies say it’s the first time.

OTHER THINGS TO KNOW

Join us December 1-3 in New Orleans for the Digiday Programmatic Marketing Summit, where attendees will hear from leaders at Epsilon, Mindgruve, OMD and more. Secure your seat while passes remain.
Targeting recent homebuyers or renters — who are establishing new shopping habits and often making multiple new purchases — helps advertisers reach new customers and create lasting relationships. Partner insights from Realtor.com.
The modern marketing environment calls for quick thinking and data-driven decisions, so agencies need plans rooted in outcomes, not impressions. Partner insights from Keen Decision Systems.

MARKETING

Generative AI

The Rundown: OpenAI’s ChatGPT Atlas browser aims to turn the internet into a conversation

What marketers need to know about what to expect when the internet becomes chat.

A MESSAGE FROM DISNEY CAMPAIGN MANAGER

Where TV advertising meets precision and performance

This Huluween, do not let your media buy become the real horror story. Disney Campaign Manager makes it simple to reach the right audiences with precision and connect with fandoms where they are already watching on Disney+, ESPN and Hulu streaming platforms. Your clients want reach with impact, not wasted spend on random placements. With one smart platform, you can set up, launch, measure and optimize so every campaign delivers results your clients can see.

Learn more

Marketing on Platforms

TikTok ad execs are finally talking — just enough to keep Q4 intact

While the U.S. waits for China to sign off on its proposed TikTok deal, platform execs have reassured marketers no changers are coming in Q4.

MEDIA & PLATFORMS

Member exclusive

Future of TV Briefing: YouTube’s dynamic brand insertions could unlock the upfront market for creators

This week’s Future of TV Briefing looks at how YouTube’s plan to enable creators to swap out sponsored segments normally baked into their videos may be the most disruptive development in the creator economy in 2026.

PARTNER INSIGHTS FROM TEENVOICE

Why brands are emphasizing authenticity to win teen shoppers