PwC Canada’s Fred Cassano shares his insights
A few highlights from the real estate portion of the PwC report that Cassano mentions are:
Since mid-2024, family offices have reoriented their investment strategies toward real estate, which now constitutes 39 per cent of their portfolio allocations (which Cassano mentions). This strategic shift reflects a preference for more stable investment options over riskier ventures such as startups and private equity.
While family offices remain key investors in sectors like venture capital, debt financing and real estate, their participation in global M&A transactions is relatively modest, accounting for only 5 per cent of overall deal value between July 2024 and June 2025. This relatively small share of activity underlines their strategic shift toward more stable and secure investment alternatives.
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