What Consumers Really Want Brands to Do About Social Issues. New research finds that when brands link social action to their core business, they earn higher trust, broader appeal, and long-term loyalty from customers. Designing a Successful Agentic AI System. To realize the technology’s promise, prioritize outcomes—not tasks.
New research finds that when brands link social action to their core business, they earn higher trust, broader appeal, and long-term loyalty from customers.
