With authors battling top AI companies and generated e-books flooding platforms, the book world’s relationship with GenAI has been decidedly rocky. But OverDrive CEO Steve Potash argues that AI recommendations and other technology can help promote libraries at a time when literacy is in trouble. OverDrive works with more than 90% of libraries in North America and operates the e-book app Libby, the video streaming platform Kanopy, and school library app Sora (no relation to the OpenAI video tool). OverDrive recently introduced an AI-powered book recommendation feature called Inspire Me that allows readers to find books through prompts or past saved titles. Potash said it’s a way to “explore the nooks and crannies of these fabulous collections our public libraries have invested in.” But it has garnered mixed reactions from AI-averse Libby power users. Inspire Me isn’t the end of OverDrive’s AI ambitions; Potash wants it to eventually better match users to content across its platforms. The founder and CEO of nearly four decades talked to us about how libraries are using technology to find new readers and the threats facing these institutions and reading more broadly. This conversation has been edited for length and clarity. With Libby, a lot of people who like books and like reading, they’re maybe more suspicious of AI with these author lawsuits and copyright issues. How were you making sure that you were careful about wading into AI? Did you anticipate pushback? As a certified B Corp, we are accountable to high standards of transparency and business practice, and protecting the planet, and worthy of winning the trust of government funding, and public institutions, like the New York Public Library and Library of Congress. OverDrive is invested with publishers, with trying to research the future of literacy and overcome reading challenges, and pushing the science of reading to expand the value of access to spoken words or words on the screen. So everything we do is permission-based. The AI pertaining to this Inspire Me service…is an OverDrive-contained LLM that is only utilizing the cataloging information, metadata, and other controlled data points that we have. And we add value to the catalogs of all of our libraries, or how we enhance the information around every book. We had a long history of trust, consumer engagement, discovery, and engagement with readers to find their next great read. But with Inspire Me, we’re using all of that 25 years of internal cataloging data that enhances the books. Keep reading here.—PK |