Consumer Technology Association SmartBrief
US, China finalize TikTok deal; leaders to sign Thursday
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October 27, 2025
 
 
Consumer Technology Association SmartBrief
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Today's Digital Pulse
 
Halo breaks barriers with first PlayStation landing
 
BALZERS, LIECHTENSTEIN - OCTOBER 29: Master Chief stands guard at the Liechtenstein border during the HALO 4 launch by Xbox 360 on October 29, 2012 in Balzers, Liechtenstein. Xbox 360 became the only brand to ever transform the Principality of Liechtenstein by taking over iconic landmarks, including a 13th century castle to create a real-life 'Halo' universe within the heart of Europe. Halo 4 on Xbox 360 will be launched on November 6, 2012. (Photo by Getty Images for Halo by Xbox 360)
(Getty Images/Getty Images)
Xbox has officially announced "Halo: Campaign Evolved" on Xbox Series X/S, PC, and for the first time in franchise history PlayStation 5. The game will support cross-platform play, including co-op features that span both console and PC, allowing players on different systems to experience the campaign together.
Full Story: Engadget (10/24)
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AI is the Future of Commerce. Stay Ahead.
AI isn't hype anymore—it's here. Join EPAM, Stripe, and commercetools to learn how to harness AI—responsibly and effectively. See how AI is reshaping the shopper journey, and learn why composability is key to doing it right. The brands moving first are already winning. Register now!
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Smart Home
 
Update brings the full Spotify experience to Apple TVs
Spotify has updated its Apple TV app to include features from its mobile app, such as queue management, lyrics display and remote control via Connect. The update also introduces podcast and music videos, with Premium subscribers in 97 beta markets able to switch to video on songs with music videos, and the update is expected to be available to all users by mid-November.
Full Story: Engadget (10/27)
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Verizon broadens access with budget-friendly home internet
The Verge (10/24)
 
 
Samsung teams with Pompidou to showcase Frida, Matisse at home
Forbes (tiered subscription model) (10/25)
 
 
Roku intros AI-powered voice, interactive features
ZDNet (10/24)
 
The Power of AI in Contact Centers
AI offers a solution for contact centers to achieve more with fewer resources, without compromising quality. Join the webinar with Salesforce and Leaptree on October 29th and learn the three types of AI every contact center leader needs: Predictive AI, which automates QA scoring; Generative AI, which delivers clear agent feedback; and Autonomous AI, which drives real-time training. Register now!
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Gaming
 
Nintendo rolls film to preserve its most iconic worlds
Nintendo is expanding into film production to preserve and celebrate its beloved franchises, according to creator Shigeru Miyamoto. The move follows the huge success of The Super Mario Bros. Movie, which proved the cultural and financial power of bringing Nintendo's worlds to the big screen.
Full Story: Notebookcheck (Austria) (10/21)
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Luna reaches new orbits with expanded library, free for Prime subs
Engadget (10/23)
 
 
Luigi returns to spook up the Switch 2
Polygon (10/22)
 
 
Microsoft opens new Windows for Xbox players
IGN (10/27)
 
Eliminate Operational Blind Spots
Gain clarity and control over your IT services operations. Our guide offers practical steps to eliminate inefficiencies and create predictable profitability through unified visibility and smarter decision-making. Download the Guide »
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Tech News
 
US, China finalize TikTok deal; leaders to sign Thursday
 
US, China finalize TikTok deal; leaders to sign Thursday
(Getty Images)
The US and China have finalized the terms of a TikTok deal, says Treasury Secretary Scott Bessent, and the agreement is set to be signed by President Donald Trump and Chinese President Xi Jinping on Thursday. The deal will see TikTok's US operations, including its algorithm and content moderation, come under a new board of directors, with Oracle overseeing security. Investors, besides Oracle, in the new US-based TikTok reportedly include Fox Corp., Silver Lake Management and Andreessen Horowitz.
Full Story: TechCrunch (tiered subscription model) (10/26), The Guardian (London) (10/26)
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Amazon debuts AI tool to aid overwhelmed shoppers
Bloomberg (10/23), MediaPost Communications (free registration) (10/23)
 
 
Pinterest aims to woo Gen Z with new GenAI controls
The New York Times (10/26)