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One of the biggest revelations I have had in business over the last year is the value of social selling.
Today, I will teach you how to generate sales from social media.
LFG 🔥
The Way I Was Taught
As a Copyblogger protege, I was taught that the purpose of social media is to generate awareness for your brand.
Your website and your email list are the only things you own, so why spend time building your brand on social media when you do not own the platform.
For the record, that logic is still true. Plenty of people build a following online and never take the time to move that attention to an email list, where they actually own the data.
But there is an entire side of social media that I ignored for years.
I call it social selling.
What Is Social Selling And How Can You Do It
Social selling is using the comments, the direct messages, and the audience you build on social platforms to book sales calls and close deals.
I used to treat social media only as a way to grow my email list. I would post content, drive people to a landing page, and then sell through email.
Over the last year, everything changed.
I started booking calls directly through direct messages. Sometimes I build a relationship inside the messages and then move the conversation to a call where I pitch my offer.
The difference is subtle but important.
You are not waiting for someone to join your email list before you can talk to them. You are starting conversations right where their attention already is.
The Two Are Not Mutually Exclusive
You can still use social media to grow your email list while also using it as a direct sales channel.
My newsletter continues to grow daily from my social media traffic. At the same time, I am booking more sales calls for The Machine Method and for Quantum Leads than I ever have before.
How?
I added a marketing channel that I never truly appreciated. I started seeing social media as a direct sales channel rather than a referral channel to build my email list.
Here is why social selling works …
You shorten the time between interest and conversation
You skip the middleman and go straight to the relationship
You get immediate feedback on your message and offer
It is faster. It is more personal. And it converts.
Your Turn
Social media is not just a place to post content.
It is a place to start conversations.
Next time someone engages with your content, do not let the interaction fade away. Reply. Ask a question. Move into a conversation.
There is money sitting there, waiting for you.
Love you guys. Talk to you tomorrow.
Tim
I’ll Teach You How To Build A Seven Figure Business
If there’s one lesson I’ve learned from my life as an entrepreneur, it’s this.
ENTREPRENUERSHIP IS NOT COMPLICATED.
Internet gurus love to talk about “frameworks, secrets, and insights.” The reality is that every business follows the same exact process in order to generate sales, build internal systems, and scale.
I have broken this process down into six steps, which I call The Machine Method.
If you’re serious about starting an online business, I will guide you on your quest to seven figures.
Welcome to the machine. 🤖
Invite your friends and earn rewards
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