Consumer Brands Association SmartBrief
Plus: Ferrero reveals full 2025 holiday confectionery lineup
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October 28, 2025
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Consumer Brands Association SmartBrief
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Company Watch
 
PepsiCo's partnerships division drives brand collaborations
Kelsey Greer, senior director of brand partnerships and concepting at D3, PepsiCo Foods' in-house creative agency, has made significant strides in her 15-year career by building a centralized strategic partnerships division that manages entertainment and culture deals across 36 PepsiCo products. This centralization has streamlined communications and enabled cohesive, large-scale partnerships, such as Quaker Chewy's project with "Jurassic World Rebirth" and Fritos' collaboration with "Twisters."
Full Story: Ad Age (10/20)
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China demand fuels Danone's Q3 sales jump
 
The Danone brand yogurt production plant is in Saint Just Chaleyssin, France, on January 24, 2025. (Photo by Romain Doucelin/NurPhoto via Getty Images)
(NurPhoto/Getty Images)
Danone reported a 4.8% jump in third-quarter like-for-like sales, exceeding analyst expectations, driven by strong growth in China, where sales were bolstered by regulatory changes and increased demand for specialized nutrition, particularly infant milk formula and medical nutrition. Despite posting a slower 1.5% increase in like-for-like sales in North America, Danone is maintaining its full-year guidance with expectations of 3% to 5% sales growth for 2025.
Full Story: The Wall Street Journal (10/28)
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Ferrero reveals full 2025 holiday confectionery lineup
 
Ferrero reveals full 2025 holiday confectionery lineup
(Ferrero)
Ferrero's 2025 holiday lineup features a mix of new and returning products, including advent calendars, limited-edition treats and gift-ready assortments. Highlights for the season include the debut of Kinder Schoko Bons and the Kinder Chocolate Holiday Lay Down Bag, as well as the Raffaello Holiday Gift Box. Fan favorites such as Keebler Ready Pie Crusts, Nutellino Ornament Jars and Butterfinger Minis return for the holidays. The highlight of this year's lineup? A Santa-shaped Ferrero Rocher.
Full Story: Parade (10/24), Parade (10/26), Candy Industry (free registration) (10/24)
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Diageo, PepsiCo CMOs among 6 leaders joining Brand Innovators board
Brand Innovators (10/23)
 
 
Campari names former banker Francesco Mele as CFO
Global Finance (10/22)
 
Unprepared for AI: The Retail Transformation
AI is transforming retail, but most retailers are unprepared. Join EPAM, Stripe, and commercetools on November 12 at 12 PM EST to learn how AI is redefining the shopper journey and why composability is key to responsible adoption. Register now to build an AI-ready commerce foundation.
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Trends
 
Nostalgic brands drive growth in high-protein products
The high-protein snack market is expected to reach $7.5 billion by 2033, driven by consumer demand for better-for-you options and reformulated nostalgic brands, such as Kellanova's Pop-Tarts. Strategic licensing partnerships allows brands to combine beloved flavors and established names with functional nutrition, including Nutrabolt's deals with Hershey, Unilever, and Mars for protein powders and drinks for its C4 energy drinks, and 1440 Foods' agreements with Post Consumer Brands and McCormick & Co. for protein bars and chips. This "newstalgia" trend is resonating with younger consumers, many of whom are initially discovering these brands on social media, driving interest and sales.
Full Story: Licensing International (10/21)
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New Product Spotlight
 
 
Mr. Pibb, Mr. Pibb Zero Sugar with new flavor, more caffeine from Coca-Cola
Foodbeast (10/27)
 
 
Dove's Holiday Treats body mists in Sugar Cookie Sprinkle, Gingerbread Delight, Frosted Plum Berry from Unilever
Women's Wear Daily (10/28)
 
 
 
 
Consumer Brands News
 
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Take advantage of your member discount at the Consumer Brands' bookstore
Access regulatory and technical, career-specific manuals for professionals in the CPG industry. View resources.
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Using SmartLabel for Product Recall Information
Consumer Brands' SmartLabel is transforming the way brands communicate to consumers by providing near real-time product recall alerts as well as supplementing federally required labeling details with additional voluntary data, including ingredient definitions, sustainability practices and more. Read more.
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LEARN MORE ABOUT Consumer Brands Association:
About Us | Become a Consumer Brands Association Member | Newsroom
 
Research and Tools
 
 
 
 
Upcoming Consumer Brands Events
 
See full Events & Education calendar here.
 
 
Feb. 18 to 20 (2026) | CPG Legal Forum
 
 
 
 
ICYMI: Yesterday’s most popular story
 
KDP secures funding to split into beverage, coffee companies
Keurig Dr Pepper plans to split into two public companies -- separating its beverage and coffee divisions -- a move that is backed by $7 billion in private-equity funding and follows the $18 billion acquisition of JDE Peet's. The company has begun searching for a new coffee business leader, and current CEO Tim Cofer is set to lead the new beverage company, which will include popular brands such as Dr Pepper and 7UP.
Full Story: The Wall Street Journal (10/27)
 
 
 
 
Frictionless Supply Chains
 
Software optimizing beverage warehouses amid SKU growth
Beverage warehouses are increasingly turning to software solutions to optimize operations amid rising SKU proliferation and labor challenges. Companies such as Dematic, Blue Yonder and AutoScheduler.AI are leveraging analytics, AI and automation to manage inventory, improve efficiency and reduce labor costs. As Gen Z drives demand for healthier and more sustainable products, warehouses are adapting to more complex order fulfillment and cold chain requirements.
Full Story: Beverage Industry (free registration) (10/26)
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Advertising & Marketing
 
Keurig Dr Pepper uses Amazon data for ad personalization
Keurig Dr Pepper is using a server-to-server integration between Amazon and Clinch to enhance ad personalization and reach. This integration allows