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Company Watch
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Kelsey Greer, senior director of brand partnerships and concepting at D3, PepsiCo Foods' in-house creative agency, has made significant strides in her 15-year career by building a centralized strategic partnerships division that manages entertainment and culture deals across 36 PepsiCo products. This centralization has streamlined communications and enabled cohesive, large-scale partnerships, such as Quaker Chewy's project with "Jurassic World Rebirth" and Fritos' collaboration with "Twisters."
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| (NurPhoto/Getty Images) |
Danone reported a 4.8% jump in third-quarter like-for-like sales, exceeding analyst expectations, driven by strong growth in China, where sales were bolstered by regulatory changes and increased demand for specialized nutrition, particularly infant milk formula and medical nutrition. Despite posting a slower 1.5% increase in like-for-like sales in North America, Danone is maintaining its full-year guidance with expectations of 3% to 5% sales growth for 2025.
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| (Ferrero) |
Ferrero's 2025 holiday lineup features a mix of new and returning products, including advent calendars, limited-edition treats and gift-ready assortments. Highlights for the season include the debut of Kinder Schoko Bons and the Kinder Chocolate Holiday Lay Down Bag, as well as the Raffaello Holiday Gift Box. Fan favorites such as Keebler Ready Pie Crusts, Nutellino Ornament Jars and Butterfinger Minis return for the holidays. The highlight of this year's lineup? A Santa-shaped Ferrero Rocher.
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 | Unprepared for AI: The Retail Transformation AI is transforming retail, but most retailers are unprepared. Join EPAM, Stripe, and commercetools on November 12 at 12 PM EST to learn how AI is redefining the shopper journey and why composability is key to responsible adoption. Register now to build an AI-ready commerce foundation. |
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Trends
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The high-protein snack market is expected to reach $7.5 billion by 2033, driven by consumer demand for better-for-you options and reformulated nostalgic brands, such as Kellanova's Pop-Tarts. Strategic licensing partnerships allows brands to combine beloved flavors and established names with functional nutrition, including Nutrabolt's deals with Hershey, Unilever, and Mars for protein powders and drinks for its C4 energy drinks, and 1440 Foods' agreements with Post Consumer Brands and McCormick & Co. for protein bars and chips. This "newstalgia" trend is resonating with younger consumers, many of whom are initially discovering these brands on social media, driving interest and sales.
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Consumer Brands News
Access regulatory and technical, career-specific manuals for professionals in the CPG industry. View resources.
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Consumer Brands' SmartLabel is transforming the way brands communicate to consumers by providing near real-time product recall alerts as well as supplementing federally required labeling details with additional voluntary data, including ingredient definitions, sustainability practices and more. Read more.
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Upcoming Consumer Brands Events
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ICYMI: Yesterday’s most popular story
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Keurig Dr Pepper plans to split into two public companies -- separating its beverage and coffee divisions -- a move that is backed by $7 billion in private-equity funding and follows the $18 billion acquisition of JDE Peet's. The company has begun searching for a new coffee business leader, and current CEO Tim Cofer is set to lead the new beverage company, which will include popular brands such as Dr Pepper and 7UP.
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Frictionless Supply Chains
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Beverage warehouses are increasingly turning to software solutions to optimize operations amid rising SKU proliferation and labor challenges. Companies such as Dematic, Blue Yonder and AutoScheduler.AI are leveraging analytics, AI and automation to manage inventory, improve efficiency and reduce labor costs. As Gen Z drives demand for healthier and more sustainable products, warehouses are adapting to more complex order fulfillment and cold chain requirements.
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Advertising & Marketing
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Keurig Dr Pepper is using a server-to-server integration between Amazon and Clinch to enhance ad personalization and reach. This integration allows | | | | | |