We continue to offer a free 2-week trial of WrapPRO. If you’ve been wanting to check out our full coverage, now’s the time.Greetings!Subscription fatigue is real. Households spend, on average, $69 a month on streaming services, according to a study from Deloitte released in March. They typically subscribe to four services, but more importantly, 47% of those surveyed by the consulting firm say they pay too much for the services they use. Who can blame them for complaining? In September, the consumer price index showed a 0.3% increase on the month, putting the inflation rate at 3%. Everything is getting expensive, including services like Disney+ and HBO Max, which both raised their rates in recent weeks. It's in this environment that CNN wants to pitch its own streaming service, the $6.99-a-month CNN All Access, which went live today. CNN is really late to the streaming game. The news network, after all, tried to offer a direct-to-consumer service in 2022 with its $300 million venture CNN+, only to have it implode in spectacular fashion when incoming Warner Bros. Discovery CEO David Zaslav scrapped it within a month. Our Michael Calderone spoke to Alex MacCallum, CNN Worldwide's executive vice president of digital products and services, on why things are different this time around. “I believe very strongly that CNN, to preserve its future, needs to go direct-to-consumer and build out both the capabilities and a compelling offering,” MacCallum said. MacCallum, who was there for the CNN+ launch, called CNN All Access more of a core offering than the prior service. But is a 24-7 buffet of news a must-have service at a time when people are more cost-conscious than ever? Roger Cheng 
When looking at CNN All Access, it's hard not to think about CNN+, still one of the biggest media blowups in history... 
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