29 October 2025 – Alibaba has kicked off its 100-day countdown to the Olympic Winter Games Milano Cortina 2026 with a bang, unveiling a fresh collection of official Olympic merchandise on Tmall just as the annual 11.11 Global Shopping Festival gets underway.

In collaboration with the International Olympic Committee (IOC), Alibaba has unveiled a new range of official products featuring Tina and Milo, the mascots of the Olympic and Paralympic Winter Games Milano Cortina 2026, as well as the first official Olympic jewellery collection for the Chinese market. The announcement was made during the Tmall 11.11 Super Launch event at the West Bund Dome Art Centre in Shanghai.