This course examines how nonprofits use marketing to publicize their mission and to gather contributions of time and money. The course also discusses marketing planning in the nonprofit organization.

Digital communications and generative AI are in a constant state of flux. Traditional media continue to shrink and marketers must learn to adapt to the paid, earned, shared, and owned landscape. But what new developments are on the horizon and how will they alter your workflow and customer relationships?

Review the fundamentals of content planning and learn how to develop comprehensive content plans aligned with business goals and objectives using traditional and new tools, such as AI.