Curious about how to extract more value from shared data to improve ROI and accelerate growth? Join us Wednesday, Nov. 5 at 2pm ET for a Tech-Talk Webinar about connecting the dots between data and revenue with LinkedIn and LiveRamp. |
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NOVEMBER 3, 2025 |
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Approximately how much will US holiday shoppers spend using buy now, pay later (BNPL) options this upcoming season, according to Adobe Analytics? |
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A) $10 billion B) $12 billion C) $16 billion D) $20 billion |
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TOP STORY |
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From Ulta Beauty’s new marketplace to Gap’s creator platform, here’s what the eight most interesting retailers from October have been up to, as ranked on our “Behind the Numbers” podcast. |
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IN THE NEWS |
Walmart introduces AI features to make holiday shopping easier. The new features are meant to make Walmart’s app more useful for in-store shoppers and to simplify discovery and purchasing for customers who prefer to transact online. Read online |
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Other headlines: |
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Kroger and Uber team up as grocery delivery wars heat up. Kroger and Uber are joining forces to expand their audiences and attract more incremental spending. Read online
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QSRs look to beverages to drive high-margin growth. Chick-fil-A and Taco Bell, along with Wendy’s, Burger King, and other QSRs doubling down on beverages, are seeking to grab a piece of the fast-growing, high-margin US nonalcoholic drink market. Read online | | | |
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ANALYSIS |
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Oreo’s latest campaign, “Oreo Walks,” brings out-of-home advertising (OOH) directly to the point of sale. |
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The campaign, created with VML, combines crosswalk installations with shoppable elements outside select Kroger stores.
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The crosswalks feature simple illustrations of characters eating cookie stacks, paired with QR codes that unlock special in-store offers. |
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