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NOVEMBER 3, 2025 |
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Tomorrow’s grocery shoppers will expect AI tools that anticipate their needs, faster checkouts, and consistent pricing across channels. In this new era, convenience and technology will shape behavior, but value and trust will remain the deciding factors. |
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Here’s what retail media leaders need to know. |
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1. Online and in-store need to move as one |
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Today’s consumers expect brands to be online and in stores. In the future, those expectations will only grow, with shoppers wanting to switch between digital and physical experiences without missing a beat. |
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In five years, a quarter (25.1%) of shoppers say the most important factor when deciding where to shop will be whether stores offer online services like delivery, buy online and pick-up in-store (BOPIS), and curbside pickup, according to a July survey from EMARKETER and Amazon Ads. |
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Amazon is continuing to see success with its maturing ad offerings. Q3 advertising services reached $17.7 billion, up 24% YoY, while net sales increased 13% to $180.2 billion. Q4 guidance points to continued confidence, with Amazon expecting growth between 10% and 13% YoY. |
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Amazon is building on momentum through a multi-pronged ad strategy. |
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One of Amazon’s most recent—and so far successful—ad initiatives comes from its expansion into streaming and connected TV (CTV) with Prime Video. The company has recently doubled Prime Video ad loads, integrated with platforms like Roku, and began experimenting with interactive and shoppable ad formats.
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The company is experimenting with non-endemic search, extending its on-site ad inventory to include third-party products in search results, while diversifying beyond onsite ads by outsourcing its retail media network technology to third parties through its Retail Ad Service. |
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