What do Peloton, BMW, and the New York Times have in common? They’re all using gaming to engage customers and build loyalty. In Press Play: Why Every Company Needs a Gaming Strategy, Bastian Bergmann explains how interactive experiences are transforming marketing, brand storytelling, and customer retention. Backed by research and case studies from some of the world’s best-known companies, it’s a guide to understanding the future of engagement and how to make it work for your business.