October brought a wave of AI-driven updates across platforms that could change how brands approach visibility, commerce, and content in 2026.

For example:

OpenAI launched in-chat purchases in ChatGPT, letting users shop directly in chat. It’s a major step toward AI-powered commerce.

And Google began testing AI-written meta descriptions, which could affect click-through rates depending on how Gemini summarizes your content.

Our latest Digital Marketing Industry Roundup recaps these updates, plus insights on Apple’s new Games app, AI-driven PR monitoring, and Google’s evolving “AI Max” ad model.

It’s a quick, curated overview of what’s changing and what it means for marketers planning next year’s strategy.

​Read the full October roundup here.​

Cheers,

Neil Patel

PS: If you’d like to talk about how these changes could impact your marketing strategy, my team can help. Book a call today.​