By Kayla Cobb

Neither David Kirsch nor Geoff Suddleson started their careers planning to enter the unscripted business. Suddleson, a self-described “baby of the industry,” started in the motion picture division at Universal before jumping to MTV Networks during the reality boom of the early 2000s. Kirsch’s story is even less expected, a Hollywood leader who put himself through college as a mortgage broker and entered entertainment by representing musical artists for CAA.

But its their ability to pivot that’s landed them where they are today as the Co-Heads of Unscripted TV at UTA, two leaders spearheading Hollywood’s slow embrace of creators.