If you’re anything like us and operate in the digital world, you might have noticed something…off recently.

We’ve actually been seeing this “thing” happen for over a year now—but it’s certainly accelerated in the last 3 months.

And at this point, it’s too big for us not to share what we think is happening (and what we’re doing about it).

Now, to be clear:

This NOT a trend or an opportunity, it’s actually a problem.

It involves AI, big tech, and a recession (but not the kind of recession everyone’s talking about).

We’ll be sharing more about what it is, why it’s happening, and how we’re personally dealing with it for the first time this Monday, November 17th.

You won’t want to miss the breakdown.

Stay tuned,

Dickie & Cole

PS - Want a clue?

Here’s the subject line of the first email we’re sending about this on Monday:

“2025: The Year of the _____ _____”

(We purposely removed that last bit :)