Hi Bob,

Ever wondered why your IKEA bookshelf is called BILLY?

Or why your bed has a name like HEMNES?

Turns out there's a fascinating system behind it all...

IKEA's founder, Ingvar Kamprad, was dyslexic. He couldn't remember product codes like "Article 374829" or "SKU 48392."

(Who can?!)

So he created a completely different system.

• Beds are named after Norwegian places.
• Rugs get Danish town names.
• Bookcases are given boys' names or professional titles.
• Bathroom items? Named after Swedish lakes and rivers.
• Garden furniture? Swedish islands.

And here's why this matters for language learning...

Kamprad discovered something crucial:

Our brains remember information better when it's connected to meaningful categories, not random lists.

This is exactly why traditional language learning fails most people.

You're memorising random vocabulary lists...

Conjugating verbs in isolation...

Learning grammar rules without context...

It's like trying to remember product codes instead of meaningful names.

But when you learn through stories - like we do at StoryLearning - every word has a place.

Every phrase has context.

Every grammar structure appears naturally in meaningful situations.

You're not memorising. You're experiencing.

And that's when language actually sticks.

Speaking of which...

Right now, you can experience the StoryLearning method for yourself at our lowest price of the year.

All our StoryLearning Uncovered courses are just $97 this week (usually $297) as part of our big Black Friday sale.

That's $200 off to learn Spanish, French, Japanese, German... or any of our 15 languages.

The same proven method that's helped over 100,000 students finally succeed with languages.

But only until Tuesday, December 2nd at midnight Pacific Time.

​CLICK HERE TO GET STARTED​

Best,

Olly "Allen Key" Richards

P.S. Just like IKEA's Allen key unlocks flat-pack furniture, stories unlock language.

The difference? Our method doesn't leave you with mysterious leftover pieces and existential dread