Bose recently joined us to reveal how they’re modernizing consent and first-party data—offering practical lessons any organization can apply. Here are the top insights on how Bose uses OneTrust to elevate trust and improve performance.
Bose sees the moment a customer shares data as the start of the experience—not a compliance task. As Senior Martech Manager, Ashley Calhoun put it:
“The minute a customer gives you data, that is when your customer service starts.”
With OneTrust, Bose has been able to:
- Deliver transparent, premium privacy experiences across 8 global sites and 35M+ customers.
- Give customers real choice and control with granular email, SMS, and app preferences.
- Automate DSARs and consent updates to reduce manual effort and hit regulatory SLAs.
- Use clean, consented first-party data to improve personalization.
“We’re seeing better open rates, click-through rates, and website engagement—really honing in on segmentation has been great for us.”
If you’re looking to modernize your consent strategy—or drive measurable lift from better data governance—we’d love to show you what’s possible. We’ll tailor the conversation to your goals and show how leading brands, like Bose, are building modern, consent-driven customer experiences.
Best,
The OneTrust Team
