TWICE SmartBrief
Super Bowl 'Steals': Short-Term Rentals Rattle Consumer Electronics Chains | Combating the consumer 'joy deficit' this season | US retail sales unexpectedly unchanged in October
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December 17, 2025
 
 
TWICE SmartBrief
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Super Bowl 'Steals': Short-Term Rentals Rattle Consumer Electronics Chains
Super Bowl 'Steals': Short-Term Rentals Rattle Consumer Electronics Chains
Consumers may call it "borrowing" or "renting," but buying a TV for a Super Bowl party -- with every intention of returning it -- can only be called one thing: "returns fraud." Of course, it's not just TVs and football parties. Consumers buy sound bars for graduation parties, slow cookers for cookouts or holiday events, and whatever else comes to mind. But, the reality is, consumers do commit this returns abuse, treating electronics like short-term rentals.
Full Story: TWICE (12/17)
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Introducing the new Google Nest Cams and the Nest Doorbell
Meet the most pro-friendly lineup we've ever launched: the Nest Cam Outdoor, Nest Cam Indoor, and Nest Doorbell, with crisp 2K HDR video, day and night, plus a wider, taller, field of view. The new devices are also engineered to work seamlessly with Gemini for an upgraded smart home experience.
Learn more
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Retail
 
Combating the consumer 'joy deficit' this season
 
Combating the consumer 'joy deficit' this season
Wholesome and consumerist at the same time, Walmart's big holiday marketing play this year is a fitting metaphor for the holiday season as a whole. Shoppers still want to have a merry Christmas, but they're struggling to find the funds to do so.
Full Story: Retail Dive (12/16)
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US retail sales unexpectedly unchanged in October
Reuters (12/16)
 
 
US economy flashes warning signs in new data, some analysts say
ABC News (12/17)
 
Enhance Retail and CPG Data with Governance
Navigating data challenges in retail and CPG demands strong governance to tackle insights inconsistency, security issues, and rising costs. A governance-first approach ensures seamless data integration and management. Read more in this whitepaper.
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Awards
 
Enter Your Products In The 2026 TWICE Picks Awards At CES 2026
Enter Your Products In The 2026 TWICE Picks Awards At CES 2026
The world of technology is ever-evolving and it's important to recognize those brands who are leading the way with their innovative products and creative solutions. TWICE, Residential Systems, and TechRadar Pro are again proud to celebrate those products and solutions with the CES Picks Awards for 2026. These awards provide an opportunity for you to earn the publicity and accolades your business deserves as we enter the new year.
Full Story: TWICE (10/21)
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Unlock Your Local Edge Now
Your competitors are already optimizing for AI-driven discovery. Don't get left behind. Discover what defines local search success across 500+ brands and 51K locations.
See what's inside.
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Sponsored Content from HDMI LA
 
Unlock 3D Audio: Dolby Atmos & HDMI eARC
Dolby Atmos delivers breathtaking 3D audio immersion for movies, gaming, and music. HDMI® technology is the essential link, utilizing eARC to seamlessly transmit high-bitrate, uncompressed audio. Unlock true next-generation sound with HDMI-enabled soundbars and AVRs. Read the article now to elevate your entertainment!
 
 
 
 
Appliance
 
Review: EyeVac Air
 
Review: EyeVac Air
The EyeVac Air 2-In-1 Air Purifier/Deodorizer & Automatic Dustpan is one of those products that makes you tilt your head at first. It's a stationary vacuum and an air purifier - basically a countertop appliance for your floor. You sweep debris toward it, it inhales the mess, and then it filters the air you just stirred up. EyeVac Air isn't trying to replace your upright vacuum or robot.
Full Story: TWICE (12/17)
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Vacuum cleaner features ranked from 'essential' to 'unnecessary', by a professional tester
 
 
The new Dyson Clean+Wash Hygiene is the upgrade I've been waiting for -- here's why
Tom's Guide (12/16)
 
 
 
 
Trade Shows
 
WIRobotics To Demo Its Walking-Assist Robot At CES Unveiled
 
WIRobotics To Demo Its Walking-Assist Robot At CES Unveiled
Robotics technology company WIRobotics has announced a hands-on demonstration of its wearable walking-assist robot WIM S will be coming to CES Unveiled on January 4.
Full Story: TWICE (12/17)
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