Digiday Daily

December 22, 2025

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The five graphs featured here illustrate where AI referrals stand today — which platforms are gaining share, sending traffic and driving conversions. Together, they reveal a new audience pipeline forming outside of traditional search and social platforms, giving a preview of next year’s competitive landscape for publishers.

TOP STORY

Zero-click Future

In Graphic Detail: The state of AI referral traffic in 2025

The stats reveal a new audience pipeline forming outside of traditional search and social platforms.

OTHER THINGS TO KNOW

According to a 2024 holiday shopping study by YouGov, commissioned by Meta, 58% of shoppers said Meta is likely to influence their purchases — up from 55% in 2023. Partner insights from Meta.
In an era defined by privacy regulations and signal loss, curation is reshaping programmatic advertising into something more focused, efficient and accountable. Partner insights from Experian.
The discussion around brand safety and suitability has matured. The industry is now entering a new phase, where brands expect more control, more extensibility into walled gardens and closer accountability to outcomes. Partner insights from Channel Factory.

MEDIA & PLATFORMS

Marketing on Platforms

TikTok Shop offers incentives to new sellers, as U.S. uncertainty is finally over

TikTok is jump-starting its e-commerce ambitions in the U.S., now an agreement on the U.S. deal has finally been signed.

Retail Revolution

Media giant Essence launches a marketplace for Black women-led brands

Essence has launched WeLoveUs.shop, a new online marketplace dedicated to Black women-led brands.

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MARKETING

Brands in Culture

Starbucks hires first-of-its-kind marketing role heading up fashion and beauty collabs

Neiv Toledano has joined Starbucks as its senior marketing manager of fashion and beauty.

PARTNER INSIGHTS FROM TALON.ONE

Why brands should take a unified approach to incentives marketing

The future of customer loyalty lies in a unified incentives marketing strategy where outcomes are tied to concrete business goals and can be clearly measured. The results: increased profitability and greater customer lifetime value.