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Editor’s note: EMARKETER Daily is taking a short break. We will be back on Friday, January 2. Happy holidays! |
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DECEMBER 24, 2025 |
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“Stranger Things” captured the most viewing minutes for a streaming series ever during the week of its Season 5 debut in November, according to Nielsen, breaking the one-week record held previously by which streaming series? |
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A) “Pluribus” B) “Squid Game” C) “Is It Cake?” D) “Stranger Things” |
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TOP STORY |
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2025 was a tumultuous year for marketers, where macroeconomic factors, technology innovations, and cultural touchpoints dramatically shifted the industry. |
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In a year with so many seismic shifts, some stories and trends stand out. Here are five of our top EMARKETER Daily stories of 2025. |
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IN THE NEWS |
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A massive 93% of consumers skip or block ads, per a Clutch report—emphasizing the scale of the problem that brands face when combatting ad fatigue. Fifty-five percent stated they skip ads when they can, while 37% ignore ads entirely. But only 15% of consumers pay to avoid ads, while 78% stated that interactive, entertaining ads grab their attention. |
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ANALYSIS |
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The world’s largest digital platforms are increasingly treating AI as the foundation of a new commercial paradigm, according to recent earning calls from Google, Amazon, and more. |
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PODCAST |
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On today's podcast episode, we give out our 2025 Retail Awards for the 'Must-Visit Store of the Year,' 'Glow-Up of the Year,' 'AI Power Move,' 'Collab of the Year,' and 'Campaign of the Year.’ Tune in on Apple Podcasts, Spotify, YouTube, or wherever you listen to podcasts. Follow us on Instagram. “Behind the Numbers” is made possible by Viasat Ads. |
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