As shopping editors, we test a lot of things. Some are fine. Some are forgettable. And a few earn permanent real estate in our lives — the products we keep using long after the review is done. Those are the ones that matter.

As the year wraps, we asked our editors a simple question: what actually impressed you in 2025? The answers weren’t flashy for the sake of it. They were smart, useful, occasionally indulgent and quietly excellent — the kind of picks you recommend without being asked.

Below, you’ll find our editors’ favorite products of the year across tech, beauty, home, kitchen, clothing and more. Consider this the stuff that made it past the hype and stuck around.

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Editorial Note: Opinions, analyses, reviews or recommendations expressed in this newsletter are those of the NBC Select editorial staff's alone, and have not been reviewed, approved or otherwise endorsed by any third party. Pricing and availability are accurate as of publish time.