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Microsoft is adding a buy button to its Copilot chatbot, the company said Thursday, making it the latest AI app to allow users to make purchases without leaving the chatbot window. The company said that shoppers will be able to purchase from retailers including Urban Outfitters and Etsy. Shopify merchants will automatically be enrolled in the feature following an opt-out window, Microsoft said. Merchants wanting to enroll via PayPal or Stripe can apply for access, which Microsoft said it will provide on a rolling basis. To help Copilot complete transactions and communicate with merchants, the feature will use the Agentic Commerce Protocol, a standard developed by OpenAI and Stripe to establish rules for how AI apps, merchants and payments firms communicate and complete transactions. Other AI-powered commerce features
like OpenAI’s Instant Checkout have been rolling out slowly, The Information reported, in part due to the need to work hands-on with merchants on structuring and sharing accurate product data. OpenAI said it is trying to learn from early uses and incorporate feedback from merchants and payments firms.
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