Digiday Daily

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If 2025 was the year YouTube really turned the screw on traditional TV, 2026 is shaping up as the year the rest of big tech does the same.

To see why the living room has become a battleground the major platforms can’t ignore, here are five charts that lay it out in graphic detail.

TOP STORY

Marketing on Platforms

In Graphic Detail: Why platforms are turning social video into living room TV

2026 is shaping up to be the year that the rest of the platforms join YouTube in turning the screw on traditional TV.

OTHER THINGS TO KNOW

If you ask someone in ad tech what makes an ad quality, they’ll likely give the answer: viewable and human. But these barely scratch the surface, and there are signals that tell a fuller story. Partner insights from Browsi.
Even many of the most successful challenger brands are stuck with siloed data and rented identity, lacking the 360-degree customer view they want. Partner insights from Adstra.
Panelists at 4As Gaming Day underscored that the term “gamer” feels increasingly outdated and often unnecessarily creates distance between people and the behaviors they already participate in daily. Partner insights from Activision Blizzard Media.

MARKETING

Marketing in Sports

Avocados From Mexico turns to AI to advertise around the Super Bowl instead of a TV buy

As Super Bowl ad prices climb, Avocados From Mexico is leaning further into an AI activation designed to drive engagement and utility in real time.

'JG believed that even in a demanding industry, it was possible to lead with both rigor and humanity'

The industry pays respects to OpenX CEO John Gentry, who sadly passed away last week.

A MESSAGE FROM TDFOUNDATION

First can’t miss digital media event of 2026

Continue to ring in the New Year on Jan. 22 at the TDF Holiday Cocktails Gala, hosted by New York Athletic Club. Come celebrate the TD Foundation’s 2025 successes and discuss how they’ve helped the children and families of wounded warriors and fallen heroes. Tickets are $300 — $200 for young professionals under 30. Join the 20th annual event at 180 Central Park South, New York, NY 10019, and enjoy spectacular views of Central Park.

RSVP Now

PARTNER INSIGHTS FROM TALON.ONE

Why brands should take a unified approach to incentives marketing

The future of customer loyalty lies in a unified incentives marketing strategy where outcomes are tied to concrete business goals and can be clearly measured. The results: increased profitability and greater customer lifetime value.

MEDIA BUYING

Member exclusive

Media Buying Briefing: How Horizon and Havas' JV aims to distinguish itself in a 'red ocean'

The joint venture is involved in multiple pitches for businesses with a strong U.S. base and international aspirations, while visiting pitch consultants to make sure it’s part of the consideration set.

Strategizing for the Future

Forrester's principal media report: It's here to stay, so wise up on how to use it

The report acknowledges that the practice of principal media will only grow, but it offers ways to increase transparency around the opaque process.

PARTNER INSIGHTS FROM TATARI