• Genesis, the premium automotive brand born in South Korea and founded in Seoul in 2015, launches in Italy
• First two retail locations open this Spring in Rome and Padua
• Customer experience inspired by the Korean hospitality concept “Son-nim”
• Genesis arrives in the market with a dedicated network and a line-up of three premium electric models – GV60, Electrified GV70, and Electrified G80

Frankfurt, Germany, Monday 26 January 2026: Genesis Motor Europe announces its debut in the Italian market. Since launching in Europe in 2021, in Germany, the UK and Switzerland, the brand now arrives in Italy; with further expansion into France, Spain and the Netherlands to follow soon.

The brand’s line-up of three all electric models will be available from launch; Genesis GV60, the multi-award-winning luxury compact SUV and the brand’s first dedicated all-electric model, Electrified GV70, its flagship SUV which blends dynamic performance with effortless convenience and luxury and Electrified G80, a luxury saloon with class-leading refinement and extended wheelbase, and the most comprehensively equipped Genesis model in Europe.