The Duo’s Third Collaboration Revisits a 90s Icon Through a Modern Streetwear Lens

(BOSTON) January 26, 2026 — Today, Reebok, the iconic and irreverent sports culture brand, and MARKET, the Los Angeles-based streetwear label known for its bold, graphic-driven approach, announce their third collaboration together, reworking the classic Preseason Low silhouette. Following the success of their Land + Sea collaboration from fall/winter 2025, the latest release continues the brands’ shared focus on elevating heritage footwear through modern design and cultural relevance. The Reebok x MARKET Preseason Low ($130.00 MSRP) launches on February 9, 2026, at 10 a.m. ET on Reebok.com and at select retailers worldwide.

MARKET’s ongoing partnership with Reebok reflects a mutual appreciation for archival silhouettes with deep roots in sport. Drawn to the Preseason franchise for its off-the-field training origins and distinctive football-inspired design, MARKET brings its signature perspective to the model through premium materials and subtle branding updates.