Hi,
TCF 2.3 is not just a policy refresh. It adds technical and experience requirements that raise the bar for transparency, accountability, and user control.
In the webinar, we will walk through what to update and how to approach it without breaking your advertising workflows:
- Disclosed vendors becomes mandatory to resolve signaling ambiguity and strengthen proof of disclosure
- First-layer UI updates, including showing the number of vendors seeking a legal basis and clearer purpose explanations
- Concrete examples and plain-language purpose descriptions so users can understand how data is used
- A consent UI that can be resurfaced anytime, supporting ongoing control and better user experience
We will also cover how OneTrust simplifies TCF alignment, including product readiness work tied to TCF 2.3 templates and guidance, so teams can move faster with confidence.
