January 26, 2026 | SIGN UP
Sara Jerde
DIGIDAY, MANAGING EDITOR
As consumers chase more and more personalized environments — how are publishers weighing readers’ desires and their inherent responsibility to serve readers the journalism that matters? Here’s where AI comes in.
Several publishers are dreaming up ways to make their sites dynamic enough to bend with readers’ interests. My question is: what slips through the cracks? We all know readers don’t always engage with the most impactful reporting — the stuff that takes the longest to report, that asks the hard questions. What then?
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