Jan --
Your funnel isn’t broken. But it is obsolete.
The truth is… content marketing playbooks – built on rankings, linear journeys, and neat lead stages – no longer reflect how buyers actually move through decisions.
In an AI-driven world, prospects show up informed, mid-journey, or not in your funnel at all.
Join me online at the MarTech Conference for an empowering conversation that will help you rethink engagement for this new reality.
In this unscripted panel discussion, you’ll hear experienced marketers explore:
✔ Why the classic funnel is disappearing – and what replaces it.
✔ How buyer intent signals have shifted in an AI-influenced discovery environment.
✔ Practical tactics for engaging buyers who enter mid-journey or skip steps entirely.
✔ The metrics that matter when linear lead tracking no longer applies.
You’ll walk away with fresh perspective and concrete ideas for guiding modern buyers without relying on outdated funnel logic.
This panel is just one part of the reimagined MarTech: one day, one track, six expert-led panel discussions.
No PowerPoint fatigue. No multi-track chaos. Just smart, focused conversations about what’s changing – and what to do next.
Grab your free pass now and join me online March 4 to start building engagement strategies that reflect how buying actually happens today.
