• Genesis reveals off-road concept car engineered for demanding terrains; demonstrates real world driving performance in Rub’ al Khali “Empty Quarter” desert
• World premiere event highlights concept models optimised for off-road driving, including GV60 Outdoors Concept, GV70 Outdoors Concept and GV80 Desert Edition
• Genesis also announces new concept car strategy aimed at deepening emotional connections with customers

Frankfurt, Germany, 28 January 2026: Genesis today unveiled its new X Skorpio Concept, an off-road concept vehicle designed to perform across demanding terrains including deserts, in the Rub’ al Khali “Empty Quarter” desert in the United Arab Emirates. The X Skorpio Concept, inspired by a black scorpion, is Genesis’ first extreme off-road vehicle, purpose-built to conquer harsh terrains with cutting-edge performance and luxurious design, driven by a spirit of fearless exploration.

Genesis also announced its new concept car strategy at the world premiere and showcased the X Skorpio Concept’s groundbreaking performance in real-world conditions alongside other concept models optimised for rugged environments including the GV60 Outdoors Concept, GV70 Outdoors Concept and GV80 Desert Edition.