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The latest on HBR.org

01

Preparing Your Brand for Agentic AI

LLMs and agents are reshaping how consumers research and buy. Most companies aren’t ready.

by Oguz A. Acar and David A. Schweidel

02

The Case For Becoming a Project-Based Org

A conversation with a longtime project expert on drastically rethinking the way your business operates.

Audio by HBR IdeaCast

03

Davos Debate: Is AI Taking Jobs—or Transforming Them?

At an HBR-moderated Davos panel, business leaders clashed over whether AI will hollow out the workforce or redefine human value at work.

by Adi Ignatius

04

When Tipping Becomes a Customer Experience Problem

And how companies can solve it.

by Mark Bender, Marco Bertini, Oded Koenigsberg, and Rob Waiser

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