X is tracking all the Super Bowl ad discussion and engagement.
X is tracking all the Super Bowl ad discussion and engagement.
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Thursday, January 29, 2026
 
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Social Media Today
X Launches ‘Brand Ranx’ To Measure Super Bowl Ad Response
X is tracking all the Super Bowl ad discussion and engagement.
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Social Media Today
TikTok Says its Working to Address Issues With US App
Some users have raised concerns about low view counts and “restricted” searches.
 
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Digiday
Future of TV Briefing: The creator’s economy’s ‘very loud, dirty little secret’ of brands’ late, delayed payments
This week’s Future of TV Briefing looks at how lengthening payment windows and late payments from brands continue to roil the creator economy.
 
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Buffer
Replying to Your Instagram Comments Can Boost Engagement by 21%
When creators reply on Instagram, their posts perform better relative to their own baseline, according to a study of more than 700K posts.
 
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Search Engine Roundtable
Yahoo! Scout - Yahoo's Official Return To Search With AI
After three years of Yahoo dropping hints at its return to search, Yahoo has announced Yahoo!
 
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ON-DEMAND TRAINING
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American Marketing Association
Brand Strategy 101

Learn how brand commitment, brand voice, design and implementation create the impactful brand strategy you need.

 
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American Marketing Association
Introduction to Search Engine Optimization (SEO)

This introductory training provides a foundational understanding of search engine optimization and its impact on content visibility.

 
Search Engine Roundtable
Daily Search Forum Recap: January 28, 2026
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.Google is exploring ways to let us block our content from being used in AI search...
 
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Chief Marketer
Nutrition Brand Kate Farms Re-Enters Retail with Marketing Push
The medical-grade formula brand is marketing its products to consumers looking for extra nutrition, such as children and GLP-1 users. Kate Farms is increasing its investments in retail media networks and medical influencers.
 
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Adweek
‘A Human Rights Issue’: How Minneapolis Agencies are Responding to ICE Raids
As ICE activity intensifies across Minneapolis, agencies are caring for teams under pressure
 
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Chief Marketer
Sports Sponsorship Redefined
By Noah Ziegler Fragmentation isn’t only indicative for viewing experiences—it applies to platforms, networks and brands looking to capture the attention of viewers in a highly competitive environment.
 
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Adweek
Coca-Cola Captures ‘All the Feels’ of Soccer Fans for World Cup 2026
Ahead of the 2026 World Cup, Coca-Cola is staking out its place on soccer’s biggest stage.
 
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Harvard Business Review
How Gen Z Uses Gen AI—and Why It Worries Them
A new Gallup survey of 18- to 28-year-olds reveals their complicated relationship with the technology.
 
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CMSWire
Wix Unveils AI Site Builder for Agile Digital Experience
Wix's new AI website builder combines vibe coding with drag-and-drop control for production-ready sites.Continue reading...
 
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