This week’s Future of TV Briefing looks at how lengthening payment windows and late payments from...

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Thursday, January 29, 2026

Digiday

Future of TV Briefing: The creator’s economy’s ‘very loud, dirty little secret’ of brands’ late, delayed payments

This week’s Future of TV Briefing looks at how lengthening payment windows and late payments from brands continue to roil the creator economy.

Marketing Dive

Heinz taps into Super Bowl snack culture with novelty ketchup keg

The KegChup plays on data showing 84% of consumers make their own snacks for the big game, which is the second-biggest food holiday of the year.

Social Media Today

X Launches ‘Brand Ranx’ To Measure Super Bowl Ad Response

X is tracking all the Super Bowl ad discussion and engagement.

Digiday

Facing ‘AI slop’ and a trust problem, AI platforms invest in Super Bowl-level brand ads

To fight distrust and ‘AI slop,’ AI platforms are investing heavily in brand advertising.

Chief Marketer

Cynopsis Sports 01/27/26: Peacock Introduces Rinkside Live

A CYNOPSIS MESSAGE FROM WURL Tuesday January 27, 2026 Good morning! It’s Tuesday, and this is your monthly Cynopsis Sports newsletter.

ON-DEMAND TRAINING

American Marketing Association

Brand Strategy 101

Learn how brand commitment, brand voice, design and implementation create the impactful brand strategy you need.

American Marketing Association

Introduction to Search Engine Optimization (SEO)

This introductory training provides a foundational understanding of search engine optimization and its impact on content visibility.

Marketing Dive

How Applebee’s Date Night Pass builds on the chain’s marketing-led success

CMO Michelle Chin details the return of the fan-favorite offer and the lessons she’s learned in her first few months at the Dine Brands chain.

Buffer

Replying to Your Instagram Comments Can Boost Engagement by 21%

When creators reply on Instagram, their posts perform better relative to their own baseline, according to a study of more than 700K posts.

Search Engine Roundtable

Yahoo! Scout - Yahoo's Official Return To Search With AI

After three years of Yahoo dropping hints at its return to search, Yahoo has announced Yahoo!

Chief Marketer

Sports Sponsorship Redefined

By Noah Ziegler Fragmentation isn’t only indicative for viewing experiences—it applies to platforms, networks and brands looking to capture the attention of viewers in a highly competitive environment.

CMSWire

Bake AI, Automation and Copilots — Without Sacrificing CSAT

Contact centers need AI to scale, but leaders can’t afford to trade efficiency for trust. A copilot-first roadmap keeps satisfaction intact.Continue reading...

Social Media Today

Edits Gets Simplified Copy and Paste, Improved Track Linking

The latest round of updates for Meta’s video editing app.

Adweek