Dear Reader,

Have you noticed how often gold and silver prices are discussed at Indian dinner tables lately?

A wedding is coming up.
A festival purchase was postponed.
A parent remarked, “Gold has become very expensive now.”

For Indian families, gold is never just an investment.
It’s security. It’s tradition. It’s a quiet signal of uncertainty.

And when gold and silver prices rise sharply, they are telling us something important.

What rising gold prices really mean

When inflation rises, when currencies lose purchasing power, when the future feels uncertain, families instinctively move towards gold and silver. Not for returns - but for safety.

Over the years, gold has quietly reminded Indian households of a simple truth:
When money feels unsafe, people look for protection.

But protection alone does not build the future.

The hidden cost of “playing it safe”

Gold preserves wealth.
It rarely multiplies.

While gold prices have risen steadily, India’s leading companies - reflected through market indices like the Sensex - have created far greater long-term wealth by growing alongside the economy.

Over decades, the difference between protecting money and growing money becomes enormous. Relying only on safety can quietly limit your family’s financial progress.

You’re invited: A clearer path beyond fear

To help families move from uncertainty to clarity, The Economic Times is hosting a Free Financial Freedom Awareness Session.

Led by Varun Malhotra - an alumnus of IIM Ahmedabad and a CFA/CMT professional - the session simplifies long-term wealth building without jargon.

You’ll learn:

• Why gold rises - and what it signals about inflation
• How to balance safety assets with growth assets
• How to calculate what your family truly needs for the future
• Why inflation quietly erodes wealth over time
• Simple ways to invest in India’s top companies without technical complexity

This isn’t about abandoning tradition.
It’s about building a plan that works for modern realities.