Hey Ania,

The marketing industry changed rapidly in 2025, and most teams are rediscovering what actually drives results.

We surveyed 900+ marketers to uncover where performance is holding up, what’s declining, and where teams are placing their bets this year.

Want a sneak peek? Key findings include:

• Almost half of marketers rank lead generation as their top priority for 2026.

• Oversaturation of AI content is the #1 concern for the marketing industry.

• 9/10 marketers are optimizing for AI driven search.

• And so much more!