The latest performance update from Meta shows continued strong performance in its ad business.

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Friday, January 30, 2026

American Marketing Association

Inside the Consumer Brain: How Neuroscience Can Predict Ad Enjoyment

What makes us actually like an ad? Researchers have often relied on potentially flawed self-reports to measure ad effectiveness. A Journal of Marketing Research study implements a powerful new approach: neuroscience.

MediaValet

The 2025 G2 DAM Vendor Report

If it’s finally time to invest in a DAM, or to upgrade to a better DAM platform, the G2 DAM Vendor Comparison Report is the go-to report.

Social Media Today

Meta Posts Increases in Users and Revenue in Q4

The latest performance update from Meta shows continued strong performance in its ad business.

Marketing Dive

3 advertising stats from Meta’s record holiday ‘25 period

AI-driven improvements to ads ranking and learning models boosted clicks and conversions during the key Q4 window, which drew record demand.

Social Media Today

LinkedIn Shares Tips for Maximizing Presence in AI Search

LinkedIn is now one of the most cited sources for AI chatbots.

ON-DEMAND TRAINING

American Marketing Association

Brand Strategy 101

Learn how brand commitment, brand voice, design and implementation create the impactful brand strategy you need.

American Marketing Association

Introduction to Search Engine Optimization (SEO)

This introductory training provides a foundational understanding of search engine optimization and its impact on content visibility.

Search Engine Roundtable

Bing Ads Revenue Up 10% - Is Growth Slowing?

Microsoft reported its second quarter 2026 earnings and it showed that its search and advertising revenue was up for 10% but growth is down over the past two quarters.

Marketing Week

UK ad spend to exceed 50bn in 2026

Sporting events and cinema releases helped advertising spend grow 11.4% to 12.5bn in Q3, according to new AA/WARC data.Source

Adweek

Doner and Colle McVoy Join Forces to Scale Up and Reach ‘Main Street America’

DonerColle Partners bulks up both agencies' offerings while keeping their brands and clients intact.

Adweek

U.K. Regulators Just Handed Publishers a Win Against Google’s AI Overview

A new ruling allows publishers to opt-out of Google's AI Overviews without being penalized on search—but it's not the big win it looks like

Marketing Dive

How Pepsi is taking the fight to Coca-Cola at the Super Bowl and beyond

The marketer is continuing a revived Pepsi Challenge around its Pepsi Zero Sugar brand, and its big game ad features an icon from Coke’s advertising.

CMSWire

6 Ways AI Turns Contact Centers Into Intelligence Hubs

As agentic AI moves into production, contact centers emerge as the enterprise’s most valuable source of customer insight — if the data foundation holds.Continue reading...

CMSWire

Listening Is the New Customer Data Strategy