What makes us actually like an ad? Researchers have often relied on potentially flawed self-reports to measure ad effectiveness. A Journal of Marketing Research study implements a powerful new approach: neuroscience.
After two years of softness, Starbucks’ traffic rebound points to a familiar truth: experience moves the business before the metrics follow.Continue reading...
We covered the topic of Google's AI Frankenstein recipes and how bad it is for recipe bloggers and publishers. But when you have Google's Personal Intelligence serve up these Frankenstein chunks of content, it makes it so much worse.
