From AI to algorithm shifts, social media professionals have a lot to contend with in 2026.

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Friday, January 30, 2026

American Marketing Association

Inside the Consumer Brain: How Neuroscience Can Predict Ad Enjoyment

What makes us actually like an ad? Researchers have often relied on potentially flawed self-reports to measure ad effectiveness. A Journal of Marketing Research study implements a powerful new approach: neuroscience.

MediaValet

The 2025 G2 DAM Vendor Report

If it’s finally time to invest in a DAM, or to upgrade to a better DAM platform, the G2 DAM Vendor Comparison Report is the go-to report.

Social Media Today

Social Media Marketing Outlook 2026: What to Expect in the Year Ahead

From AI to algorithm shifts, social media professionals have a lot to contend with in 2026.

Marketing Dive

3 advertising stats from Meta’s record holiday ‘25 period

AI-driven improvements to ads ranking and learning models boosted clicks and conversions during the key Q4 window, which drew record demand.

Marketing Week

Why innovation and pricing discipline will define marketing leadership this year

Marketing leaders explain how investing in brand will be key to navigating economic challenges in the latest episode of The Lowdown.Source

ON-DEMAND TRAINING

American Marketing Association

Brand Strategy 101

Learn how brand commitment, brand voice, design and implementation create the impactful brand strategy you need.

American Marketing Association

Introduction to Search Engine Optimization (SEO)

This introductory training provides a foundational understanding of search engine optimization and its impact on content visibility.

Search Engine Roundtable

Daily Search Forum Recap: January 29, 2026

Here is a recap of what happened in the search forums today...

Marketing Week

‘Take some risks’: Bloom & Wild on building the ‘confidence’ to invest in brand

Bloom & Wild is leaning on emotional resonance with a new campaign aimed at driving profitable growth, as the brand backs its ability to invest.Source

Digiday

Media Briefing: ‘A bitter pill’: ChatGPT ads are coming – where do publishers fit?

ChatGPT ads are coming, and publishers fear they’ll be underwriting OpenAI’s ad business while losing control over distribution and dollars.

Digiday

Some TikTok Shop sellers pull back as the platform moves to end independent shipping in the U.S.

TikTok Shop’s move to end independent shipping is pushing some U.S. brands to scale back or exit the platform.

Marketing Tech

Webflow and Google Ads narrow the gap between ads and site results

Marketing teams often struggle to connect what happens before a click with what happens after, especially when running Google Ads campaigns. Ads are built and managed in one place, while website performance and conversions live somewhere else.

Search Engine Roundtable

Poll: 33% Will Block Google AI Search Experience: AI Mode & AI Overviews

I ran a poll yesterday on X asking Would you block Google from using your content for AI Overviews and AI Mode. About 33% of the over 350 responses said they would block Google from using and showing their content in the AI search experiences.

Marketing Dive

How Pepsi is taking the fight to Coca-Cola at the Super Bowl and beyond

The marketer is continuing a revived Pepsi Challenge around its Pepsi Zero Sugar brand, and its big game ad features an icon from Coke’s advertising.