Britt wrote to me as a reply to my hummus remark about my hummus receipe:

LOL, let's skipe the unsubscribe and hate. Just come with your hummus recipe. ;-)

Curious about access, too.

What is the budget for adds to follow your course?

Hey Britt!

Great stuff :)

I can't share my exact hummus recipe with you because then I'll have to unalive you. Sorry. But I can tell you how big of a budget you'd need for ads.

But you need context before I tell you the budget:

Meta's paid ads work like a casino. It wants you to win first so you continue playing.

That's why you'll never get better results than you get on day one.

Read that again ^

You will never get better results for your ads than the results you get with them on day one of pushing "publish".

Proof? I've launched more than a dozen low-ticket products on Meta last year. My students all combined - launched hundreds. I'd have to be a complete degen not to notice a pattern after all of that experience.

And here's the pattern:

All you need is a high enough statistical number to make sure the results are not a "fluke". That number is 50 bucks tops.

So Britt. Here's my answer: $20-50.

Hope that answers it.

Will do my best to release access to the low-ticket of the hobby cohort during this week to the early-birds. If you'd like to get that access before everyone else - reply with "access".

P.S.

If you're really bad at following directions and understanding how to look at numbers then it'd cost you a bit more.

Now read this. if the difference between spending $30 and $100 is significant enough for you to not join the course if it's 100 but to join if it's 30? This course is not for you.