Hi there,

Bing quietly dropped something big: an AI Performance report inside Bing Webmaster Tools that shows when your pages get cited in AI answers across Microsoft Copilot, Bing’s AI summaries, and some partner surfaces. (SEL's coverage)

Why we care: this is the first big move toward first-party, platform-native AI visibility data.

Here’s what it includes:

• Total citations: how often your content is referenced as a source
• Average cited pages: how many unique pages get cited per day (on average)
• Grounding queries: the phrases AI used to retrieve your content (sampled)
• Page-level citation activity: which URLs are getting cited most
• Trends over time: how citation activity changes day to day
   

Two quick ways to use it right away:

• If a page is getting cited, double down: improve clarity, add supporting evidence, tighten structure.
• If important pages aren’t getting cited, compare them to the pages that are (format, specificity, freshness, and whether the answer is “quotable”).

And if you want the bigger playbook for improving your odds of getting pulled into AI answers (across platforms, not just Bing), here’s our guide and checklist: 

• AI Optimization: How to Show Up in AI Search

Leigh

P.S. I posted about this on LinkedIn. Let me know what you think in the comments!