Google's head of ads and commerce has shared some insights into what's coming.

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Friday, February 13, 2026

Social Media Today

Google Shares Coming AI-Powered Ad Innovations

Search Engine Roundtable

Google Releases Early Preview Of WebMCP

The Google Chrome team announced its early preview of WebMCP, "a standard way for exposing structured tools, ensuring AI agents can perform actions on your side with increased speed, reliability, and precision," André Cipriani Bandarra from Google wrote.

Seth's Blog

Tip for tap

Seth Godin's Blog on marketing, tribes and respect

Social Media Today

Snapchat Adds AI Generated Bitmoji Option in Lens+

The new option will generate a Bitmoji for you, based on an image.

Digiday

With AI backlash building, marketers reconsider their approach

With AI hype giving way to skepticism, advertisers are reassessing how the technology fits into their workflows and brand positioning.

ON-DEMAND TRAINING

American Marketing Association

Brand Strategy 101

Learn how brand commitment, brand voice, design and implementation create the impactful brand strategy you need.

American Marketing Association

Introduction to Search Engine Optimization (SEO)

This introductory training provides a foundational understanding of search engine optimization and its impact on content visibility.

Marketing Week

Why BBH has succeeded at the risky endeavour of a rebrand

In a world where everybody else has been bolting letters on, taking letters off, splurging together and splitting apart, BBH has struck a fantastically on-brand message that marketers can learn from.Source

Digiday

Thrive Market’s Amina Pasha believes brands that focus on trust will win in an AI-first world

Amina Pasha, CMO at Thrive Market, believes building trust can help brands differentiate themselves.

Marketing Dive

Major League Soccer extends reach in substantial marketing push

“MLS Is Back” puts the league in the spotlight ahead of the World Cup, which is coming to the U.S. this year.

Search Engine Roundtable

OpenAI Wants Advertisers To Prompt To Create Ads & Skip Agencies

Asad Awan, who is in charge of monetization at OpenAI was interviewed by his own company on "The Thinking Behind Ads in ChatGPT."

Marketing Dive

Publicis weds creator, sports marketing for new Influential Sports unit

The move is designed to help brands connect with sports fans at scale and measure creator-driven programs with greater speed and accuracy.

Social Media Examiner

Building Email Communities: How to Grow a Raving Audience

Are you struggling to maintain consistent engagement with your audience on social media? Frustrated by declining reach and algorithms that keep changing the rules?

Chief Marketer

How Uber Eats Invited Fans to Investigate a Super Bowl Marketing Conspiracy