New research from the ASA and IMTB reveals consumers not only prefer when influencer ads are...

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Friday, February 13, 2026

Marketing Week

Influencers: Ad transparency and performance ‘no longer in conflict’

New research from the ASA and IMTB reveals consumers not only prefer when influencer ads are labelled, disclosure doesn't impact engagement.Source

Digiday

With AI backlash building, marketers reconsider their approach

With AI hype giving way to skepticism, advertisers are reassessing how the technology fits into their workflows and brand positioning.

Digiday

Despite flight to fame, celeb talent isn’t as sure a bet as CMOs think

Brands are leaning more heavily on celebrity talent in advertising. Marketers see guaranteed wins in working with big names, but there are hidden risks.

Adweek

Workday CMO Emma Chalwin on Humanizing B2B Marketing

Plus, why acquiring new customers are not the best way to growth.

CMSWire

Human First, AI Smart: The Customer Experience Balance for 2026

Customer support leader explains why the future of customer experience isn’t more automation — it’s better judgment.Continue reading...

ON-DEMAND TRAINING

American Marketing Association

Brand Strategy 101

Learn how brand commitment, brand voice, design and implementation create the impactful brand strategy you need.

American Marketing Association

Introduction to Search Engine Optimization (SEO)

This introductory training provides a foundational understanding of search engine optimization and its impact on content visibility.

Seth's Blog

Tip for tap

Seth Godin's Blog on marketing, tribes and respect

CMSWire

Medallia’s AI Bet in Vegas: Can Customers Move From Insight to Action?

Analysts say Medallia’s new AI tools lower barriers—but real value depends on whether customers change how they work.Continue reading...

Click Funnels

Sales Funnel 101: The Complete Beginner’s Guide to Understanding Funnels

Fortune

At 22, Olympic skier Eileen Gu is worth over $20 million. She’s juggling brand deals and sports with school. And she urges...

Olympian Eileen Gu is the fourth-highest-paid woman in sports, ahead of stars like Naomi Osaka and Caitlin Clark. Yet she’s still a student at Stanford University.

Marketing Tech

AI search is changing brand visibility — EZY.ai shows how

A marketer can do everything right – optimise pages, refine keywords, track rankings – and still miss where discovery is starting to happen. More people are now asking AI tools direct questions instead of browsing search results.

Search Engine Roundtable

Google AdSense Adds New Triggers For Vignette Ads

Google AdSense has added additional triggers for vignette ads. There are now a total of six triggers, three old ones and three new ones. These new triggers took effect on February 9, 2026.

Brain Pickings

The Art of Solitude: Buddhist Scholar and Teacher Stephen Batchelor on Contemplative Practice and Creativity