You know that small text on car side mirrors? "Objects in mirror are closer than they appear."
Sure enough, sometimes you take a quick glance and that thing that's been coming up on you is suddenly ALMOST RIGHT THERE like a high-speed chase. That's how it is with our Unspam conference. It's only two months away. (*big gulp*)
Of course, Unspam is ahead of us, not behind, so the analogy only really works if we redesign cars so that the mirrors face forwards... and then have to adjust the driver seat positioning... but that's exactly the kind of hard, mildly nonsensical labor we're willing to put in to make Unspam unforgettable.
As a sneak peek at the agenda and speakers, we'll have presentations covering topics like extracting insights from unsubscribe data, getting more out of metrics, new deliverability tips for non-deliverability folks, validating designs with systems, the best (and worst) ways to be using AI in email, and so much more.
You'll learn actionable things that make you better at what you do, you'll meet peers that will become the adult equivalent of summer camp friends, and you'll probably see Mike and me cry onstage at the end. What more could you ask for? Maybe major hotel discount rates? We have those too.
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An ad from one of our partners...
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Featured articles to make you feel like a human who likes to learn
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The future of deliverability? Recipients.
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Join Laura Atkins for this video session as she talks about the new changes in deliverability, what we can expect in the near future, and practical advice on navigating the new realities of the inbox.
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Designing for dark mode (Part 2)
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Email clients treat dark mode unpredictably, so the safest way to “design for dark mode” is to make your assets (logos, icons, illustrations) resilient rather than relying on CSS to fix things later.
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Your email program has attachment issues
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This is email strategy written like relationship therapy. The punchline: oversending and manufactured urgency train subscribers (and mailbox providers) to trust you less.
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What Litmus Live taught us about email
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Litmus Live 2026’s big theme was: stop optimizing what’s easy to measure and start optimizing for trust and long-term relationship signals. Some other stuff too, of course.
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Get your ticket before it sells out.
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Here's this week's weird poll thingy. You know what to do. Hit reply with your answer and then we'll tally up the results and try to make sense of them.
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Question: What annual event changes your email energy the most each year?
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