My number one tip for 2026 is the same tip I would have given in 2016: audience-first marketing wins. It’s not a new concept, but with AI search, agentic search, and the way discovery is fragmenting across platforms, it’s more critical than ever.
The time for 'lazy marketing' - where a couple of ads a year would suffice - is over, to be replaced by an "army" of influencers, says CEO Fernando Fernandez.Source
Sharing content across channels is a top 5 marketing trend in 2026, according to HubSpot’s State of Marketing report. The brands that will do this successfully with the best ROI will focus on amplification, not just copy/paste repurposing.
By Brian Silver, EVP of Global Marketing Solutions at TransUnion At CES this year, AI was everywhere. But the thing that stood out most was not a flashy demo or a new use case.
Despite what the headlines would have you believe, artificial intelligence (AI) isn’t new. The term and early technology date back to the 1950s, but generative AI (which emerged in the 2010s) is undeniably new terrain.
Something counterintuitive is happening in advertising: AI is moving fast. Marketers are not. That mismatch — speed in the systems, drag in the humans …
